EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 4QA
Summary Introduction
To explain: The demand need and want with respect of their role in marketing.
Introduction: Marketing is the activity of promoting, advertising and selling products to a customer in exchange for money. It is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Should marketing try to satisfy consumer needs or consumer wants?
What are internal and external customers, and how does it affect customers?
What are the differences among needs, wants and demand?
Which one is the most important for marketing planning? Why?
Knowledge Booster
Similar questions
- Explain the term customer-value marketing?arrow_forwardwhat are the challenges associated with each marketing mix in the marketing strategy: product, price, distribution, promotion.arrow_forwardWhat are the reasons studying marketing is eye-opening and transformative for a marketer's personal and professional life?arrow_forward