EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 1, Problem 11QA
Summary Introduction

To discuss:Marketing planning needs the types ofinvolvement.

Introduction: Marketing planning means planning that will help in creating new areas of developing the marketing strategies. By planning better output of marketing which will help in achieving the organizational goals.

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Which products are best suited for an exclusive distribution strategy and why? Which products are best suited for a selective distribution strategy and why? According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
As the marketing manager for a local cable company with key competitors such as AT&T U-verse and Dish Network, a comprehensive pricing strategy report is needed for presentation to the Vice President. The report should be structured around the six standard steps for setting a pricing policy and should include:   A clearly defined pricing objective with supporting rationale. An evaluation of current demand for the service and how this affects pricing decisions. A cost analysis identifying key cost components and their impact on price setting. A competitive price analysis comparing pricing structures of similar services. A recommendation for a pricing method and a proposed final price, including justification.  This will support strategic decision-making and help position the service effectively in the market.
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
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