MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 1, Problem 4LO
Summary Introduction
To discuss: The reason to study marketing
Marketing refers to the set of activity, institution and process of exchanging offerings, communication, delivering, and creating which has the values of clients, customers, society and partners at larger.
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