MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 1, Problem 3LO
Summary Introduction
To discuss: The difference between market orientation and sales orientation.
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
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Chapter 1 Solutions
MARKETING
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