Understanding Business
Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Chapter 1, Problem 3CT
Summary Introduction

To think critically about: The method to establish good relationship with the suppliers and the employees.

Introduction:

A good and healthy relationship among the suppliers as well as with all the employees in a business is very important for the long run process of the enterprise. A healthy relationship is a symbol of happy suppliers and employees that are the main pillars for the smooth production process in any business.

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1. Give one new distribution channels for Virtual Assistance (freelance business) - show a visual aid (chart/diagram) to illustrate the flow. - explain the rationale behind the recommendation. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify the potential participants: (Wholesalers, retailers, online platforms, etc.)
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