MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 1, Problem 2LO
Summary Introduction
To discuss: The 4 philosophies of marketing management
Marketing refers to the process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
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Chapter 1 Solutions
MKTG 9:STUDENT ED.-TEXT
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