STRATEGIC MANAGEMENT:C+C (CASE STUDY)
STRATEGIC MANAGEMENT:C+C (CASE STUDY)
19th Edition
ISBN: 9781307294491
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 1, Problem 2DQ
Summary Introduction

To determine: The characteristics of having an effective mission statement.

Introduction:

Strategic management refers to formulating and implementing the way to achieve the goals by considering available resource and the internal and external environment. It will be framed by the top management on behalf of an organization.

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