M and M entrepreneurs started an online food ordering G Company in 2004. G Company expanded its customers from students to families and also variety of food. The business environment of the country is favorable in sense of currency rate and legal system. The key of success of G Company is expanding technology. The level of competition is also increased with passage of time. Even after increase in competition, the G Company maintained 50,000 customers per day and the reason behind this success is its policy of ‘no menu markup’. Characters in the case: The characters that in the case are G Company, M and M entrepreneurs. Adequate information: The G Company has provided sales of $3 billion to restaurants in 2016 and increased the revenue of its restaurant customers six times in comparison of non-customers. To determine: The risks and benefits related to entrepreneurship in comparison of working for others.

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Case summary:

M and M entrepreneurs started an online food ordering G Company in 2004. G Company expanded its customers from students to families and also variety of food. The business environment of the country is favorable in sense of currency rate and legal system. The key of success of G Company is expanding technology. The level of competition is also increased with passage of time. Even after increase in competition, the G Company maintained 50,000 customers per day and the reason behind this success is its policy of ‘no menu markup’.

Characters in the case: The characters that in the case are G Company, M and M entrepreneurs.

Adequate information:

The G Company has provided sales of $3 billion to restaurants in 2016 and increased the revenue of its restaurant customers six times in comparison of non-customers.

To determine: The risks and benefits related to entrepreneurship in comparison of working for others.

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