CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
22nd Edition
ISBN: 9781260987669
Author: Thompson
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 1, Problem 1ALE
Based on your experiences and/or knowledge of Apple’s current products and services, does Apple’s strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Apple’s strategy that can lead to sustainable competitive advantage?
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CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- Analyze Apple's current market position and competitive landscape. In your research analysis, demonstrate how rivals such as Huawei and Xiaomi are affecting Apple's iPhone sales and marketing strategies, particularly in the Greater China and USA markets. Suggest and discuss strategies that you would recommend to Apple to implement in order to regain market Sharearrow_forwardHow do Nike's products compare to New Balance in term of choices, quality and price?arrow_forwardList all of Apple's current product diversifications.arrow_forward
- “Winning in the marketplace is, in most cases, a result if the actions an organisation takes to seekand secure a sustainable competitive advantage” (Louw & Venter, 2019:249). Analyse thebusiness level strategy employed by Sportify.arrow_forward4. What other segmentation, targeting and positioning strategies could Volvo implement, particularly in terms of ensuring future growth and competitiveness?arrow_forwardHow does McDonald's create value for its customers? What factors in McDonald's external environment are likely to greatly impact the company's ability to sustain a competitive advantage? Use two angles to inform your analysis: General Environment Five Forces in the Industry Environment Based on your response above, please make at least two recommendations about changes (e.g., product, marketing, sourcing, personnel) to support its growth.arrow_forward
- Marketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide: · brief analysis of the company’s current product strategy for their current market by analysing their: o product mix (The Table of their current product Mix) o 3 levels of product (please include the diagram) o PLC · recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanationarrow_forwardList all the factors and changes that contributed to the decline in Kodak commercial success, categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, and rank the factors in terms of which ones were the most significant in the downfall of Kodak .arrow_forwardAmazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets, their unique value is in those markets—why they win with customers; what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and what makes it hard for competitors to imitate their offerings.arrow_forward
- How do Nike's products compare to New Balance in terms of choices, quality and price?arrow_forwardMarketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…arrow_forward2. What is sustainable competitive advantage? Please give a detailed example of a company who has a competitive advantage in a market, and how it helps them compete in that market. 3. In your own words, what is the "growth trap"? Please explain the dangers of the growth trap and an example or examples of company(ies) who have fallen into the growth trap. 4. We have learned the five competitive forces that shape industry competition. Please explain each of these forces and how they impact industry competition. 5. When Apple introduced the iPod, it wrapped good technology in a great business model. Please give three examples of three other companies who have had good technologies/products supported by great business models?arrow_forward
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