Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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Chapter 1, Problem 15CT
Summary Introduction

To determine: To what extent can ethnocentrism be considered a normal reaction.

Introduction: Ethnocentrism takes place when an individual start evaluating other culture with respect to his own culture and as per the standards of his own culture.

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