Transportation: A Global Supply Chain Perspective
8th Edition
ISBN: 9781133592969
Author: John J. Coyle, Robert A. Novack, Brian Gibson, Edward J. Bardi
Publisher: Cengage Learning
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Chapter 1, Problem 1.1C
Summary Introduction
Case summary: Company CC was established by two brothers, Person T and Person TE in 1931. Due to great depression, there were problems in the economy which affected the transportation. The farmers couldn’t transport their milk products to large distance. The brother decided to open a cheese factory by procuring milk from local farmers. In 2017, the company generated enough revenue but the board is more concerned about the future growth of the company as the dietary pattern were changing. The company was searching for alternative like setting up new company to product non diary-based products, expansion of market into Country M and Country CA, expanding their current product offering by adding ice creams and other high-end cheese products and last one is the combination of any of the other alternatives.
To determine: The pros and cons for all three alternatives.
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Transportation: A Global Supply Chain Perspective
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