Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 1, Problem 1.11CS1

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Data on Customer Purchase Habits of Zulily.com:

The data of interests for buyers in Zulily.com includes the following:

  • To know about the items sold out and the time taken for it.
  • To know about color and sizes of the product that sold out the most quickly.
  • To know about the items that took the longest to be sold out...

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Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews’s product Alan currently has an awareness level of 80% . While an important product for Andrews, Alan’s promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Alan loses one-third of its awareness each year, what will Alan’s awareness level be next year? a) 79% b) 53% c) 74% d) 58%
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