Business Analytics (2nd Edition)
2nd Edition
ISBN: 9780321997821
Author: James R. Evans
Publisher: PEARSON
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Chapter 1, Problem 10PE
Four key marketing decision variables are price (P), advertising (A), transportation (T), and product quality (Q). Consumer demand (D) is influenced by these variables. The simplest model for describing demand in terms of these variables is
- How does a change in each variable affect demand?
- How do the variables influence each other?
- What limitations might this model have? Can you think of how this model might be made more realistic?
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Test d'égalité des espérances: observations pairées
A television news channel samples 25 gas stations from its local area and uses the results to estimate the average gas price for the state. What’s wrong with its margin of error?
You’re fed up with keeping Fido locked inside, so you conduct a mail survey to find out people’s opinions on the new dog barking ordinance in a certain city. Of the 10,000 people who receive surveys, 1,000 respond, and only 80 are in favor of it. You calculate the margin of error to be 1.2 percent. Explain why this reported margin of error is misleading.
Chapter 1 Solutions
Business Analytics (2nd Edition)
Ch. 1 - Discuss how you might use business analytics in...Ch. 1 - A supermarket has been experiencing long lines...Ch. 1 - Suggest some metrics that a hotel might want to...Ch. 1 - Prob. 4PECh. 1 - Classify each of the data elements in the Sales...Ch. 1 - Identify each of the variables in the Excel file...Ch. 1 - Classify each of the varaibles in the Excel file...Ch. 1 - A survey handed out to individuals at a major...Ch. 1 - A bank developed a model for predicting the...Ch. 1 - Four key marketing decision variables are price...
Ch. 1 - Suppose that a manufacturer can produce a part for...Ch. 1 - Return on investment (ROl) is computed in the...Ch. 1 - Total marketing effort is a term used to describe...Ch. 1 - Automobiles have different fuel economies (mpg),...Ch. 1 - A manufacturer of mp3 players is preparing to set...Ch. 1 - The demand for airline travel is quite sensitive...
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