Zara is a fashion label and fashion chain store established in 1975 by the Spanish group Inditex owned by Amancio Ortega.  Zara tripled its profit and stores during the last two decades and ranked the third biggest retailer worldwide (Zhang, 2008). Zara wants to penetrate the Namibian Fashion industry and looking forward to working with an established fashion retailer in Namibia. Assess the factors that Zara should evaluate when choosing a distribution channel?

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Optimization Models

Optimization models are mathematical models that help organizations determine the best way to allocate scarce resources to achieve specific objectives. These models can be used to solve a wide variety of problems, from finding the most efficient route for a delivery truck to determining the optimal mix of products to stock in a store.