Your job is to identify new opportunities for your company. Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion:Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment.Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.

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Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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Your job is to identify new opportunities for your company. Describe the company and the products and services created by this company. Part of your employment responsibility includes completing the following two reports to support your recommendation for an international expansion:

Conduct a Market Intelligence Assessment: This is a broad overview of the target country. The overview should include information about its political, legal, cultural, economic, and technological characteristics. Provide supporting statistics and indicators for each component of the macroenvironment.
Conduct a Business Environment Analysis: To do so, determine key national characteristics that will affect the marketing of the product. Comment on any potential ethical implications.

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