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Your discussion this week will consist of your personal reflection on how implicit association can affect how you see others and how you can become more aware of how others see you.

Your discussion this week will consist of your personal reflection on how implicit association can affect how you see others and how you can become more aware of how others see you.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your discussion this week will consist of your personal reflection on how implicit association can affect how you see others and how you can become more aware of how others see you. 

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Step 1

Implicit association:

Implicit association refers to believes and attitudes of people which they will not be able to express or will be unwilling to tell others. It is measured with the help of implicit association test.

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