You work for a small company that designsand sells women’s trendy rubber rain boots throughout the U.S. Sales havebeen strong, but you think they could be stronger. You have begun themarket research process and are now ready to design the sample. Will youdesign a probability sample or a nonprobability sample? What type of probability or nonprobability sample will you use? What are the advantages of the method that you chose? What are the limitations of the method you chose

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Author:Amos Gilat
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You work for a small company that designs
and sells women’s trendy rubber rain boots throughout the U.S. Sales have
been strong, but you think they could be stronger. You have begun the
market research process and are now ready to design the sample. Will you
design a probability sample or a nonprobability sample? What type of probability or nonprobability sample will you use? What are the advantages of the method that you chose? What are the limitations of the method you chose

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Step 1

It is given that a company that design the trendy rubber boots and sales throughout the U.S wants to improve their sales. For this purpose they are design a sample.

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