You own a fast food restaurant and must decide on a pricing strategy for burgers and fries. The market you serve contains equal numbers of 3 types of consumers called "Average", "Burger Buffs", and "Fries Fiends". Each consumer will purchase at most 1 of each food type. Their valuations of the two goods are listed in the following table. Assume for this problem that the costs of production are zero. a. Consumer Valuations Consumer Types Average Burger Buffs Fries Fiends Burgers $5.33 $12 $3 Fries $8 $3 $11 What are the optimal (separate) prices for burgers and fries?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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You own a fast food restaurant and must decide on a pricing strategy for burgers and fries. The
market you serve contains equal numbers of 3 types of consumers called "Average", "Burger
Buffs", and "Fries Fiends". Each consumer will purchase at most 1 of each food type. Their
valuations of the two goods are listed in the following table. Assume for this problem that the
costs of production are zero.
Consumer Valuations
Consumer Types
Average
Burger Buffs
Fries Fiends
Burgers
$5.33
$12
$3
Fries
$8
$3
$11
a. What are the optimal (separate) prices for burgers and fries?
b. What is the optimal (pure) bundle price for a meal? Did bundling increase your profits? Explain.
Transcribed Image Text:You own a fast food restaurant and must decide on a pricing strategy for burgers and fries. The market you serve contains equal numbers of 3 types of consumers called "Average", "Burger Buffs", and "Fries Fiends". Each consumer will purchase at most 1 of each food type. Their valuations of the two goods are listed in the following table. Assume for this problem that the costs of production are zero. Consumer Valuations Consumer Types Average Burger Buffs Fries Fiends Burgers $5.33 $12 $3 Fries $8 $3 $11 a. What are the optimal (separate) prices for burgers and fries? b. What is the optimal (pure) bundle price for a meal? Did bundling increase your profits? Explain.
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