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Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
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4. Suppose there are two firms selling protein bars. Firm one sells 'AggieBars' with 10 grams of
protein and firm 2 sells 'DavisBars' with 20 grams of protein.
Consumers are distributed uniformly over their preferences for grams of protein between 10 and
20.
Suppose firm 1 sells AggieBars for $2 and firm 2 sells DavisBars for $3
The 'cost' to consumers of deviating from their optimal amount of protein is $0.20 per gram of
protein.
a.
What protein content does the marginal consumer (consumer who is indifferent between
AggieBars and DavisBars) prefer?
The equation for finding the marginal consumer (when the range of product attribute values is
10) is: VP₁-txm = V - P₂ - t(10 - xm)
4
b. How would the proportion of consumers buying each product change if the cost to deviation
from one's optimal amount of protein increased (was greater than $0.20 per gram)? Explain the
economic intuition behind your result.
Transcribed Image Text:4. Suppose there are two firms selling protein bars. Firm one sells 'AggieBars' with 10 grams of protein and firm 2 sells 'DavisBars' with 20 grams of protein. Consumers are distributed uniformly over their preferences for grams of protein between 10 and 20. Suppose firm 1 sells AggieBars for $2 and firm 2 sells DavisBars for $3 The 'cost' to consumers of deviating from their optimal amount of protein is $0.20 per gram of protein. a. What protein content does the marginal consumer (consumer who is indifferent between AggieBars and DavisBars) prefer? The equation for finding the marginal consumer (when the range of product attribute values is 10) is: VP₁-txm = V - P₂ - t(10 - xm) 4 b. How would the proportion of consumers buying each product change if the cost to deviation from one's optimal amount of protein increased (was greater than $0.20 per gram)? Explain the economic intuition behind your result.
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