You have visited a fastfood restaurant such as KFC. This restaurant has a service blueprint to serve fastfood to customers. Service blueprint has major steps of focusing on the customer and provider interaction, defining three levels of interaction where cach level has different management issues, and identifying potential failure points. Based on this step, you are asked to describe a typical process blueprint for the restaurant.

You have visited a fastfood restaurant such as KFC. This restaurant has a service blueprint to serve fastfood to customers. Service blueprint has major steps of focusing on the customer and provider interaction, defining three levels of interaction where cach level has different management issues, and identifying potential failure points. Based on this step, you are asked to describe a typical process blueprint for the restaurant.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You have visited a fastfood restaurant such as KFC. This restaurant has a service
blueprint to serve fastfood to customers. Service blueprint has major steps of focusing
on the customer and provider interaction, defining three levels of interaction where each
level has different management issues, and identifying potential failure points. Based
on this step, you are asked to describe a typical process blueprint for the restaurant.
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23/06/2021

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