You are the manager of a small pharmaceutical company that received a patent on a new drug that enhance the immune system three years ago. Despite strong sales (GH¢125 million last year) and a low marginal costof producing the product (GH¢0.25 per pill), your company has yet to show a profit from selling the drug. This is, in part, due to the fact that the company spent GH¢1.2 billion developing the drug and obtainingFood and Drugs Authority approval. An economist has estimated that, at the current price of GH¢1.25 per pill, the own price elasticity of demand for the drug is -2.5. Based on this information, what can you do to boost profits? Explain.

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