you answer me as soon as possible urgent  Understanding of travellers’ motivations is critical to predict future travel patterns. Maslow’s hierarchy of needs and the Plog’s continuum theories have been broadly accepted and used to explain travel behaviour. (a) Assuming you were a tour consultant, identify and explain the FIVE levels of needs of a traveler who considers joining an escorted tour. Elaborate with ONE example for EACH level of needs.  (b) The Plog’s continuum classifies travelers into three categories based on the risk-taking ability and personality. Identify the type of market segmentation approach it belongs to and name TWO factors affecting tourists’ classification

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