XYZ has determined that market dynamics will result in some annual variations in the numbers they had previously estimated. Deeper market research has revealed that the cost of acquiring a customer is estimated to be $2,000. Also, estimates over five years for the remaining customers at the end of each year with average revenues and cost for each customer are presented in the following table. Considering a discount rate of 15%, calculate the net CLV for XYZ. Discount rate= Number of Customers Revenue Per Customer Variable Cost Per Customer 15% Year 0 200 Year 1 150 5,000 2.000 Year 2 120 5,000 2.000 Year 3 90 5,500 1.800 Year 4 72 5,500 1.800 Year 5 54 6,000 1.500

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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XYZ has determined that market dynamics will result in some annual variations in the numbers
they had previously estimated. Deeper market research has revealed that the cost of acquiring
a customer is estimated to be $2,000. Also, estimates over five years for the remaining
customers at the end of each year with average revenues and cost for each customer are
presented in the following table. Considering a discount rate of 15%, calculate the net CLV for
XYZ.
Discount rate =
15%
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Number of Customers
200
150
120
90
72
54
Revenue Per Customer
5,000
5,000
5,500
5,500
6,000
Variable Cost Per Customer
2,000
2,000
1,800
1,800
1,500
Transcribed Image Text:XYZ has determined that market dynamics will result in some annual variations in the numbers they had previously estimated. Deeper market research has revealed that the cost of acquiring a customer is estimated to be $2,000. Also, estimates over five years for the remaining customers at the end of each year with average revenues and cost for each customer are presented in the following table. Considering a discount rate of 15%, calculate the net CLV for XYZ. Discount rate = 15% Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Number of Customers 200 150 120 90 72 54 Revenue Per Customer 5,000 5,000 5,500 5,500 6,000 Variable Cost Per Customer 2,000 2,000 1,800 1,800 1,500
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