B&B has a new baby powder ready to market. If the firm goes directly to the market withthe product, there is only a 65 percent chance of success. However, the firm canconduct customer segment research, which will take a year and cost $1.13 million. Bygoing through research, B&B will be able to better target potential customers and willincrease the probability of success to 80 percent. If successful, the baby powder willbring a present value profit (at time of initial selling) of $18.3 million. If unsuccessful, thepresent value payoff is $5.3 million. The appropriate discount rate is 13percent. Calculate the NPV for the firm if it conducts customer segment research and if itgoes to market immediately. (Do not round intermediate calculations and enter youranswers in dollars, not millions of dollars, rounded to 2 decimal places, e.g.,1,234,567.89.)Market immediatelyResearch optionShould the firm conduct customer segment research or go to the market immediately?O Market immediatelyO Conduct research

Net present value refers to the measure of capital budgeting that helps to evaluate the…

Answered: B&B has a new baby powder ready to…

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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Gidget has a new widget to bring to market. If the firm goes directly to market with the product, there is a 60% chance of success. However, the firm can conduct customer segment research, which will take a year and cost $5,000,000. By going through research, the company can better target potential customers and increase the probability of success to 75%. If successful, the widget will bring a present value profit (at the time of initial selling) of $90 million. If unsuccessful, the present value profit is only $15 million. The appropriate discount rate is 10%. Calculate the NPV for conducting customer segment research. (Enter whole numbers, e.g. 5 million should be 5,000,000)
B&B has a new baby powder ready to market. If the firm goes directly to the market with the product, there is only a 55 percent chance of success. However, the firm can conduct customer segment research, which will take a year and cost $875,000. By going through research, B&B will be able to better target potential customers and will increase the probability of success to 70 percent. If successful, the baby powder will bring a present value profit (at time of initial selling) of $16.5 million. If unsuccessful, the present value payoff is $7.5 million. The appropriate discount rate is 13 percent. Calculate the NPV for the firm if it conducts customer segment research and if it goes to market immediately. (Do not round intermediate calculations and enter your answers in dollars, not millions of dollars, rounded to 2 decimal places, e.g., 1,234,567.89. Should the firm conduct customer segment research or go to the market immediately? multiple choice…
Bubbly Waters currently sells 440 Class A spas, 590 Class spas, and 340 deluxe modeſ spas each year. The firm is considering adding a mid-class spa and expects that if it does, it can sell 515 units per year. However, the new spa is added, Class A sales are expected to decline to 295 units while the Class C sales are expected to increase to 615. The sales of the deluxe model will not be affected. Class A spas sell for an average of $14,700 each. Class C spas are priced at $7,400 and the deluxe models sell for $18,400 each. The new mid-range spa sell for $9,400. What annual sales figure should you use in your analysis?
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Berring Company produces two products: the deluxe and the standard. The deluxe sells for $40, and the standard sells for $10. Projected sales of the two models for the coming four quarters are given below. Deluxe Standard First quarter 12,000 90,000 Second quarter 14,200 88,600 Third quarter 16,800 93,000 Fourth quarter 20,000 91,400 The president of the company believes that the projected sales are realistic and can be achieved by the company. In the factory, the production supervisor has received the projected sales figures and gathered information needed to compile production budgets. He found that 1,300 deluxes and 1,170 standards were in inventory on January 1. Company policy dictates that ending inventory should equal 20 percent of the next quarter’s sales for deluxes and 10 percent of next quarter’s sales for standards. Required: Question Content Area 1. Prepare a sales budget for each quarter and for the year in total. Show…
Madetaylor Inc. manufactures financial calculators. The company is deciding whether to introduce a new calculator. This calculator will sell for $130. The company feels that sales will be 18,000, 22,000, 24,000, 22,000, and 18,000 units annually for the next five years. Variable costs will be 21% of sales, and fixed costs are $500,000 annually. The firm hired a marketing team to analyze the product's viability, and the marketing analysis cost $1,250,000. The company plans to manufacture and store the calculators in a vacant warehouse. Based on a recent appraisal, the warehouse and the property are worth $2.5 million after tax. If the company does not sell the property today, it will sell it five years from today at the currently appraised value. This project will require an injection of net working capital at the onset of the project, $250,000. The firm recovers the net working capital at the end of the project. The firm must purchase equipment for $5,000,000 to produce the…
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ABC Co is considering the launch of a new widget. If the product goes directly to the market, there is a 60% chance of success. For $500,000, the manager can conduct a focus group to increase the probability of success to 65%. Alternatively, the manager can pay a consulting firm $750,000 to research the market and refine the product. The consulting firm successfully launches new products 70% of the time. If the firm successfully launches the widget, the payoff will be $8 million. If the product is a failure, the NPV is $0. Calculate the expected NPV if the managers go directly to the market.
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A beauty product company is developing a new fragrance named Happy Forever. There is a probability of .52 that consumers will love Happy Forever, and in this case, annual sales will be 1.02 million bottles; a probability of .37 that consumers will find the smell acceptable and annual sales will be 228,000 bottles; and a probability of .11 that consumers will find the smell unpleasant and annual sales will be only 50,000 bottles. The selling price is $36, and the variable cost is $11 per bottle. Fixed production costs will be $1.08 million per year, and depreciation will be $1.15 million. Assume that the marginal rate tax is 27 percent. What are the expected annual incremental after-tax free cash flows from the new fragrance?

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