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XYZ Cellular is a leading mobile network operator. Since most of the resources used by XYZ Cellular are easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of XYZ Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a valuable resource in the VRIO framework. O True O False

XYZ Cellular is a leading mobile network operator. Since most of the resources used by XYZ Cellular are easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of XYZ Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a valuable resource in the VRIO framework. O True O False

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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XYZ Cellular is a leading mobile network operator. Since most of the resources used by XYZ Cellular are easily available, the company’s brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of XYZ Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a valuable resource in the VRIO framework. - True - False
Transcribed Image Text:XYZ Cellular is a leading mobile network operator. Since most of the resources used by XYZ Cellular are easily available, the company’s brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of XYZ Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a valuable resource in the VRIO framework. - True - False
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