As a result of Covid-19 Pandemic and the lock-down period, many companies suffered from minor performance problems. Recently, these companies are working on stabilizing their operations, revitalizing their resources and capabilities, and prepare to compete once again. These companies are using a ___________ strategy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section14.2: Adm: The Link From Farm To Table
Problem 1C
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As a result of Covid-19 Pandemic and the lock-down period, many companies suffered from minor performance problems. Recently, these companies are working on stabilizing their operations, revitalizing their resources and capabilities, and prepare to compete once again. These companies are using a ___________ strategy.
  competitive
  renewal
  stability
  turnaround
  retrenchment
 
 
 
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