xplain the roles of planning and effective campaign plan for cocoa processing 1. Campaign plan 2. Creative brief 3. The importance of external agencies in helping the campaign (B) analyze the internal and external environmental factors that helps develop the campaign planning in raising brand awareness for the elites in cocoa processing
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
An advertising campaign is a series of advertisements around a single message or idea to influence people to buy a specific product or service. Integrated marketing communication is used as a platform in advertising campaigns to bring ideas of different people into a media base so that the product or service can be marketed well. These campaigns are aimed at a specific set of objectives such as brand establishment, raised brand awareness, increase in sales, and so on.
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