Write the scenarios (examples) for each principle of persuasion

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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Write the scenarios (examples) for each principle of persuasion
PRINCIPLES OF PERSUASION
01
RECIPROCITY
Offering value free of
charge to your audience
can sometimes leave
them feeling indebted to
you.
04
COMMITMENT
Encourage consumers
to make small
commitments before
the big sell.
02
SCARCITY
When a product is in
short supply it creates
a sense of urgency to
buy.
05
LIKING
If customers like you,
they'll be more receptive
to purchasing your
products.
03
BY DR. CIALDINI
펌
AUTHORITY
Customers feel more
confident buying from
an industry-leading
business.
06
CONSENSUS
Demonstrate to your
audience that people
frequently purchase
from you.
The
Power MBA
Transcribed Image Text:PRINCIPLES OF PERSUASION 01 RECIPROCITY Offering value free of charge to your audience can sometimes leave them feeling indebted to you. 04 COMMITMENT Encourage consumers to make small commitments before the big sell. 02 SCARCITY When a product is in short supply it creates a sense of urgency to buy. 05 LIKING If customers like you, they'll be more receptive to purchasing your products. 03 BY DR. CIALDINI 펌 AUTHORITY Customers feel more confident buying from an industry-leading business. 06 CONSENSUS Demonstrate to your audience that people frequently purchase from you. The Power MBA
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