Write the scenarios (examples) for each principle of persuasion
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Question
Write the scenarios (examples) for each principle of persuasion

Transcribed Image Text:PRINCIPLES OF PERSUASION
01
RECIPROCITY
Offering value free of
charge to your audience
can sometimes leave
them feeling indebted to
you.
04
COMMITMENT
Encourage consumers
to make small
commitments before
the big sell.
02
SCARCITY
When a product is in
short supply it creates
a sense of urgency to
buy.
05
LIKING
If customers like you,
they'll be more receptive
to purchasing your
products.
03
BY DR. CIALDINI
펌
AUTHORITY
Customers feel more
confident buying from
an industry-leading
business.
06
CONSENSUS
Demonstrate to your
audience that people
frequently purchase
from you.
The
Power MBA
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