Write out a reasonable course of action, identifying the ethical dilemma, what needs to be done, and what you should do if you become aware of something like this Your answer Case Study 2: The Co-op student is placed in a department store downtown. The placement is for retail marketing and the student does a variety of jobs. On this particular day, the student is stacking shelves with his supervisor beside him explaining procedures. Just after lunch, the student looks up and sees a friend come into the store. Soon after, the student looks up again and watches his friend take an article off a shelf and put it inside his jacket. At that moment the friend looks up and their eyes meet. The friend then winks at the Co-op student and heads for the door. The whole time this is going on the supervisor is turned the other way.
Write out a reasonable course of action, identifying the ethical dilemma, what needs to be done, and what you should do if you become aware of something like this Your answer Case Study 2: The Co-op student is placed in a department store downtown. The placement is for retail marketing and the student does a variety of jobs. On this particular day, the student is stacking shelves with his supervisor beside him explaining procedures. Just after lunch, the student looks up and sees a friend come into the store. Soon after, the student looks up again and watches his friend take an article off a shelf and put it inside his jacket. At that moment the friend looks up and their eyes meet. The friend then winks at the Co-op student and heads for the door. The whole time this is going on the supervisor is turned the other way.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write out a reasonable course of action, identifying the ethical dilemma, what needs to be done, and what you should do if you become aware of something like this Your answer
Case Study 2: The Co-op student is placed in a department store downtown. The placement is for retail marketing and the student does a variety of jobs. On this particular day, the student is stacking shelves with his supervisor beside him explaining procedures. Just after lunch, the student looks up and sees a friend come into the store. Soon after, the student looks up again and watches his friend take an article off a shelf and put it inside his jacket. At that moment the friend looks up and their eyes meet. The friend then winks at the Co-op student and heads for the door. The whole time this is going on the supervisor is turned the other way.
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