Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
WRITE AN ESSAY OF NOT MORE THAN 200 WORDS DETAILING
WHY MARKETING IS IMPORTANT TO YOU AND WHY IT IS
IMPORTANT TO BUSINESS

Transcribed Image Text:EXEMPLARY
SATISFACTORY
PASSING
FAIL
RATING
COMPLIANCE
Diligently
following the
format
prescribed in
Uses upto 75%
of the format
Uses upto 50%
of the format
- in
Did not follow the
25%
WITH
prescribed format
PRESCRIBED
- in
and/or in
FORMAT
terms of
terms of
improper order
correct order
content and
content and
order
order
USING REQUIRED
Proper use of
Use of at least
Use of at least
Improper use of
25%
75% of the
frameworks
and uses them
50% of the
frameworks and
attempts to use
FRAMEWORKS
all
the framework
frameworks
and no linkage
of the
prescribed in
the Lessons
as reference to
them as
information
reference in the
other
frameworks
paper
PROPER GRAMMAR
Acceptable
grammar and
punctuation
allowing clear
understanding
of content
Impeccable
Satisfactory
Improper use of
25%
grammar
and
grammar and
punctuation
grammar and
words and
precise use
unable to
explain the
content properly
with some
of
challenge in
explanation of
words and
punctuation
content
COHESIVENESS
Connects
Clear lack of
Satisfactory
connections of
Connection
25%
between
ideas in
the ideas
connections
generated
conclusions
between ideas in
from
and shows
frameworks
frameworks and
programs and
poor use of the
information in
developing programs
frameworks
limited
and
and displays
use of the
programs is
weak and
it in the
information in
developing
poor use of
programs
proposed
programs
the
information in
developing
programs
TOTAL
100%
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