Would licensing the Airbnb business system to othercompanies have been a better way to establish the brand invarious countries? Why or why not

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Would licensing the Airbnb business system to other
companies have been a better way to establish the brand in
various countries? Why or why not

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