How can the increased interest in international marketing on the part of U.S. firms be explained?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DRQ
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How can the increased interest in international marketing on the part of U.S. firms be explained?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing