Within the BCG matrix, products that earn the dog label have limited market potential for the firm and also only hold a small relative market share. Products identified as dogs within this framework are typicallyobvious candidates for divestment, but are there anycases where doing so would not be wise for an organization? That is, why would a firm want to hold onto a dog?

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”