Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: $ 1,480,000 582,700 897,300 987,000 Sales Variable expenses Contribution margin Fixed expenses Net operating income (loss) $ (89,700) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West $350,000 51% Sales $630,000 $500,000 Variable expenses as a percentage of sales Traceable fixed expenses 34% 38% $277,000 $340,000 $191,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $22,000 based on the belief that it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising?

Financial And Managerial Accounting
15th Edition
ISBN:9781337902663
Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
Chapter21: Variable Costing For Management analysis
Section: Chapter Questions
Problem 15E
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Req 1
Req 2A
Req 2B
Prepare a contributlon format Income statement segmented by dlvislons.
Division
Total Company
East
Central
West
Req 1
Req 2A
Req 2B
The Marketing Department has proposed increasing the West Division's monthly advertising by $22,000 based on the belief
that it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's
net operating income increase (decrease) if the proposal is implemented? (Do not round intermediate calculations.)
Net operating income will
by
Req 1
Req 2A
Req 2B
Would you recommend the increased advertising?
OYes
No
Transcribed Image Text:Req 1 Req 2A Req 2B Prepare a contributlon format Income statement segmented by dlvislons. Division Total Company East Central West Req 1 Req 2A Req 2B The Marketing Department has proposed increasing the West Division's monthly advertising by $22,000 based on the belief that it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? (Do not round intermediate calculations.) Net operating income will by Req 1 Req 2A Req 2B Would you recommend the increased advertising? OYes No
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most
recent monthly contribution format income statement:
$ 1,480,000
582,700
Sales
Variable expenses
Contribution margin
Fixed expenses
897,300
987,000
Net operating income (loss)
$
(89,700)
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the
Accounting Department has developed the following information:
Division
East
Central
West
$350,000
51%
Sales
$630,000
$500,000
34%
Variable expenses as a percentage of sales
Traceable fixed expenses
38%
$277,000
$340,000
$191,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $22,000 based on the belief that
it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating
income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?
Transcribed Image Text:Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: $ 1,480,000 582,700 Sales Variable expenses Contribution margin Fixed expenses 897,300 987,000 Net operating income (loss) $ (89,700) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West $350,000 51% Sales $630,000 $500,000 34% Variable expenses as a percentage of sales Traceable fixed expenses 38% $277,000 $340,000 $191,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $22,000 based on the belief that it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising?
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