Why should competitive advertising be used carefully? It can result in competitors responding with negative claims about a firm. It can backfire if potential customers see the comparisons as unnecessary or unfair. O It is not developed based on the marketing data analytics It reminds the target market of the competitor and their offerings.

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter10: Monopolistic Competition And Oligopoly
Section: Chapter Questions
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Why should competitive advertising be used carefully?
It can result in competitors responding with negative claims about a firm.
O It can backfıre if potential customers see the comparisons as unnecessary or unfair.
O It is not developed based on the marketing data analytics
O It reminds the target market of the competitor and their offerings.
Transcribed Image Text:Why should competitive advertising be used carefully? It can result in competitors responding with negative claims about a firm. O It can backfıre if potential customers see the comparisons as unnecessary or unfair. O It is not developed based on the marketing data analytics O It reminds the target market of the competitor and their offerings.
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