Answered: Why is the importance of developing a…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Why is the importance of developing a good survey?

Expert Solution

Step 1

In general, surveys are done for one of three reasons: to characterize a population, to explain behavior or attitudes, or to investigate or find new and important issues. As a result, the first stage is to define the survey's purpose, such as learning more about users, their perceptions of the product, or their requirements.

The topic may then be broken down into prospective questions such as who are potential users, how existing customers feel about cloud migration, or what are the most important problems to consider when deciding to transfer apps to the cloud. Once we have determined our objectives, we can determine who the ideal people to survey would be.