- Why do you think Southwest Airlines' mission statement has remained unchanged for so long? -What sort of behavior do you think Southwest Airlines is trying to encourage employees?
Mission statement: Southwest Airlines
The mission statement of Southwest Airlines (which has been unchanged from January 1988 to the present) is testimony to what for many organizations is the enduring nature of such statements. Since the statement is about the purpose for which the organization exists, it can remain unchanged for long periods. This mission statement places particular emphasis on customer service and on its employees in the knowledge that it is the employees that can deliver the excellent customer service that is required. The full mission statement can be found on the company's website www. southwest.com, but the following extract provides a flavor of the style adopted: The mission of Southwest Airlines articulates a dedication to the highest quality of customer service which is . . . delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. ... Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally. www.southwest.com, accessed May 2014
- Why do you think Southwest Airlines' mission statement has remained unchanged for so long?
-What sort of behavior do you think Southwest Airlines is trying to encourage employees?
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
