Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?

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