Answered: Who benefits from Customer Relationship…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Who benefits from Customer Relationship Management System?

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Customer relationship management (CRM) is the combination of practices, techniques, and technology that organizations use during the customer lifecycle to monitor and evaluate customer experiences and data. The aim is to strengthen customer service relationships and help maintain customers and drive growth in revenue. CRM systems compile customer data between the customer and the company through various channels or points of touch, which may include the website of the company, internet, live chat, direct mail, marketing materials, and social networks.

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