While the___approach takes the microeconomics- based Industrial Organization route, the ____ approach takes a management- based approach. a. industry, market b. market, industry c. Competition, Management d. None of the above

While the_approach takes the microeconomics- based Industrial Organization route, the __ approach takes a management- based approach. a. industry, market b. market, industry c. Competition, Management d. None of the above

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

While the___approach takes the microeconomics- based Industrial Organization route, the ____ approach takes a management- based approach.

a. industry, market

b. market, industry

c. Competition, Management

d. None of the above

Study of decisions made by households and business firms at an individual level. It includes several laws and theorems related to demand, supply, production, allocation of resources, and prices.

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