Which traits and characteristics are visible in its structure to determine the sample as an example of technical writing?
Which traits and characteristics are visible in its structure to determine the sample as an example of technical writing?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Which traits and characteristics are visible in its structure to determine the sample as an example of technical writing?

Transcribed Image Text:TO:
phnson Maxim, President
FROM: Melissa Carter, Sales Team Manager MIU
DATE: March 16, 2011
SUBJECT: Request Approval to Submit Proposal
| You created a unique challenge last week in ourmeeting when you stated the pro-
jected sales goals for the caming year-an increase of 18 percent. Asking us to
consider ways to reach that outcome led my team to start an ongoing discussion of
creative ways to meet that challenge.
| The use of the Internet has repeatedly surfaced in these conversations The company's
Internet site has an abundance of information about the company, our product line,
and our dedicated service attitude. A number of my clients have commented on the
professional, well-designed lock of cur site
| Mermbers of cur sales team have mentioned repeatedly that customers are requesting
online ordering at our website. This feedback supports market information that con-
sumers are more camfortable with online buying as issues of security and privacy
have been addressed. They appreciate the convenience of sitting at their home com-
puters, and we can reach people that we would not otherwise. The attached articles
document the expanding consumer usage of the Internet and the increasing online
sales cur competitors in the industry have experienced over the last three years. Note
the 18 percent increase in Space Trade's business last year, an interesting statistical
concidence
| As we all understand, resources for business expansion of any kind at this time are
limited. However, I have developed a close friendship with Daniel Liston, a local
Internet consultant, who projected that addng ordering capabilities to our webste
would pay for itself within two to three months. Alsohe would be an asset to the
development of this project
| With our goals in mind and this potential for growth, would you grant me the
authority to write a request-for-proposal to expand our current Internet capabilities to
include a purchase option? Additional research of the process, the knowledge of an
expert, and a driving desire to achieve our upcoming sales projection should produce a
practical plan for meeting the needs of our company and, more importantly, the needs
of our customers
Attachments
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