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Which presentation format is most consistent with the marketing concept? Why?
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- Which presentation format is most cons istent with the marketing concept? Why?The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as: a. consumer orientation b.costumer persuasion c.sales orientation d.non of the aboveA health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letter
- What are the components and dimensions of the organization's message? The message that contains the company's vision, objectives, and so onThe advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium valueWhat are the four categories of audiences pertaining to knowledge of subject matter? Explain the differences between the audiences. Please provide a practical example to support your answers
- What is the core product or benefit of a television: Select one: a. The features of the TV b. The entertainment it provides c. The cost d. The brand or modelAt the beginning of a marketing plan is the executive summary. What similar activity should be done in order to create an effective business presentation?The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.
- Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience, but in a different way. Identify the types of execution styles you are using and present your advertisements?Explain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?Which tool of Consumer behavior influences decision regarding the size, shape and feature a. Promotion b. Price c. Place d. Product