Which of the following takes place when a company sets its standards by comparing data from other companies and similar industries to its own? Choose one answer. Balancing Benchmarking Standard deviation Performance appraisal

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Which of the following takes place when a company sets its standards by comparing data from other companies and similar industries to its own?

Choose one answer.

  1. Balancing
  2. Benchmarking
  3. Standard deviation
  4. Performance appraisal
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