Which of the following statements about conjoint analysis are True? (Multiple Right answers, please select all True answers) a. Subjects are asked to make judgments about stimuli that represent some predetermined combinations of attributes b. Respondents are asked to indicate their preference for each of the stimuli c. While the attributes that will be used to construct the stimuli will stem primarily from the purpose of the investigation, the analyst will have some discretion in this regard d. The attributes used to construct the stimuli should be actionable for the company e. Subjects are asked to make judgments about existing objects.

Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter10: Statistics
Section10.6: Summarizing Categorical Data
Problem 13CYU
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Which of the following statements about
conjoint analysis are True? (Multiple Right
answers, please select all True answers)
a. Subjects are asked to make judgments
about stimuli that represent some
predetermined combinations of attributes
b. Respondents are asked to indicate their
preference for each of the stimuli
c. While the attributes that will be used to
construct the stimuli will stem primarily
from the purpose of the investigation, the
analyst will have some
discretion in this regard
d. The attributes used to construct the
stimuli should be actionable for the
company
e. Subjects are asked to make judgments
about existing objects.
Transcribed Image Text:Which of the following statements about conjoint analysis are True? (Multiple Right answers, please select all True answers) a. Subjects are asked to make judgments about stimuli that represent some predetermined combinations of attributes b. Respondents are asked to indicate their preference for each of the stimuli c. While the attributes that will be used to construct the stimuli will stem primarily from the purpose of the investigation, the analyst will have some discretion in this regard d. The attributes used to construct the stimuli should be actionable for the company e. Subjects are asked to make judgments about existing objects.
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