Which of the following is not the main purpose of CRM systems? O a. CRM systems provide support for front-end customer facing functionality. O b. CRM systems create a holistic view of customers by consolidating all customer information from different communication channels. Oc CRM systems helps to integrate the different communication channels for interacting with the customer. O d. CRM systems mainly focus on tactical benefits such as cost reduction rather than creating customer experience with a brand.

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.