Which of the following is not the main purpose of CRM systems? O a. CRM systems provide support for front-end customer facing functionality. O b. CRM systems create a holistic view of customers by consolidating all customer information from different communication channels. Oc CRM systems helps to integrate the different communication channels for interacting with the customer. O d. CRM systems mainly focus on tactical benefits such as cost reduction rather than creating customer experience with a brand.

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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Which of the following is not the main purpose of CRM systems?
O a. CRM systems provide support for front-end customer facing functionality.
O b. CRM systems create a holistic view of customers by consolidating all customer information from different communication channels.
Oc CRM systems helps to integrate the different communication channels for interacting with the customer.
O d. CRM systems mainly focus on tactical benefits such as cost reduction rather than creating customer experience with a brand.
Transcribed Image Text:Which of the following is not the main purpose of CRM systems? O a. CRM systems provide support for front-end customer facing functionality. O b. CRM systems create a holistic view of customers by consolidating all customer information from different communication channels. Oc CRM systems helps to integrate the different communication channels for interacting with the customer. O d. CRM systems mainly focus on tactical benefits such as cost reduction rather than creating customer experience with a brand.
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