Which of the 11 business types did you choose from the list above? Who are the owners/founders besides yourself, if any? Who are your potential customers?
Which of the 11 business types did you choose from the list above? Who are the owners/founders besides yourself, if any? Who are your potential customers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Choose which business form — sole proprietorship, "S" Corporation, "C" Corporation, LLC, 501(c)(3) — you would use for one of the following businesses that you would like to own if you could:
- An online shoe store with best friend
- A community fresh produce market
- Paralegal consulting services
- Catering business — three acquaintances who met on a food website
- Technology consulting services
- 3 Guys and a Girl Car Repair
- Bookkeeping business — five accounting graduates' startup
- Interactive gaming design with two family members
- Secondhand clothing consignment shop with one dressmaker and a seamstress
- Home services business — large business with one knowledgeable owner and one banker/investor
- Food truck franchise
Respond to the following questions:
Explain:
- Which of the 11 business types did you choose from the list above?
- Who are the owners/founders besides yourself, if any?
- Who are your potential customers?
- What makes your business unique in the marketplace?
- What are the strengths? After you choose a business form, explain the following:
What are the strengths or benefits of this type of business form concerning taxes and liability, based on the type of ownership and customer? - What are the weaknesses? Do you need a board of directors? What are the pitfalls of this type of structure and why, based on the type of business being conducted?
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