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- How can a product’s characteristics affect the composition of its promotion mix?what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?What is the role of promotion as a marketing function?
- Many people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.How does the nature of the market for a firm’s goods or services affect the choice of a promotion method?what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?