When looking at "Promotion X Study Deal" with (Study =1 variable indcating the respondent whose promary visit purpose is to study. Answer the following question using the chart provided. Is primary visit purpose a boundary condition? (ie: Will the effecdt of promotion deal on Lieklihood_Revisit be different between the group (Study =1) and the group (Study =0)? Use the interaction effect to answer
When looking at "Promotion X Study Deal" with (Study =1 variable indcating the respondent whose promary visit purpose is to study. Answer the following question using the chart provided. Is primary visit purpose a boundary condition? (ie: Will the effecdt of promotion deal on Lieklihood_Revisit be different between the group (Study =1) and the group (Study =0)? Use the interaction effect to answer
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
Related questions
Question
When looking at "Promotion X Study Deal" with (Study =1 variable indcating the respondent whose promary visit purpose is to study. Answer the following question using the chart provided.
Is primary visit purpose a boundary condition? (ie: Will the effecdt of promotion deal on Lieklihood_Revisit be different between the group (Study =1) and the group (Study =0)? Use the interaction effect to answer

Transcribed Image Text:**Final Model (Phase 1)**
**Dependent Variable:** Likelihood_Revisit
| Independent Variable | Coefficient (p-value) | Standardized Beta |
|---------------------------------------|-----------------------|--------------------|
| Promotion deal | 1.846 (0.000) | 0.413 *** |
| Complain Freq | -3.819 (0.000) | -0.218 *** |
| Promotion deal X Complain Freq | 0.485 (0.000) | 0.141 *** |
| Study (=1) | 1.670 (0.157) | 0.036 |
| Promotion deal X Study (=1) | -0.271 (0.037) | -0.046 * |
| Transaction Amount | 1.634 (0.000) | -0.682 *** |
| Male | 0.217 (0.697) | 0.005 |
| Heavy | 0.830 (0.183) | 0.017 |
| Constant | 10.18 (0.000) | |
N: 122
Prob > F: 0.000
R²: 0.985
Adjusted R²: 0.984
_p-values in parentheses_
*_p < 0.05_, **_p < 0.01_, ***_p < 0.001_
This table summarizes the final model from a regression analysis in the first phase of a study. The dependent variable is the likelihood of revisit, while independent variables include factors such as promotion deals, complaint frequency, study participation, transaction amount, gender, and customer type (heavy users).
- **Promotion deal** shows a strong positive effect on revisit likelihood, significant at the 0.001 level.
- **Complain Frequency** has a negative effect, also highly significant.
- **Transaction Amount** has a large negative standardized beta, indicating it strongly influences revisit likelihood but in the opposite direction.
- Interaction terms (e.g., Promotion deal X Complain Freq) indicate combined effects between independent variables on the dependent variable.
- The model explains approximately 98.5% of the variance in likelihood of revisit (Adjusted R² = 0.984).
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Recommended textbooks for you

MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc

Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning

Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning

MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc

Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning

Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning

Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON

The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman

Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman