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When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly?

When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When it was founded, Instacart operated with only full-service shoppers, who typically shop from many different stores . The introduction of the role of in-store shoppers made model II (see figure 2 in the case) possible. Think of an advantage of model II over model I, with respect to the service capacity. In other words, in what way can it be beneficial to have the two roles fulfill a customer's order jointly?

FF ↑↑ Pool of full-service shoppers 1.In-store shopping FF Figure 1. In-store and full-service shoppers The following chart summarizes the business processes mentioned above (models I and II). 2. Checkout Full-service shopper In-store shopper 3. Delivery Model I: All three steps performed by a full-service shopper Model II: Steps 1 and 2 performed by an in-store shopper, step 3 performed by a full-service shopper Figure 2. Instacart's grocery delivery process
Transcribed Image Text:FF ↑↑ Pool of full-service shoppers 1.In-store shopping FF Figure 1. In-store and full-service shoppers The following chart summarizes the business processes mentioned above (models I and II). 2. Checkout Full-service shopper In-store shopper 3. Delivery Model I: All three steps performed by a full-service shopper Model II: Steps 1 and 2 performed by an in-store shopper, step 3 performed by a full-service shopper Figure 2. Instacart's grocery delivery process
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