When a marketing researcher who is performing an exploratory research study has researchers people in a shopping mall which brand of television they own and why they purchased that br- however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers w own the Panasonic brand, what type of sampling procedure is being used? O a. Quota sampling O b. Convenience sampling O c. Simple random sampling O d. Stratifled sampling

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When a marketing researcher who is performing an exploratory research study has researchers
people in a shopping mall which brand of television they own and why they purchased that bre
however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers w
own the Panasonic brand, what type of sampling procedure is being used?
O a. Quota sampling
O b. Convenience sampling
O c. Simple random sampling
O d. Stratifled sampling
Transcribed Image Text:When a marketing researcher who is performing an exploratory research study has researchers people in a shopping mall which brand of television they own and why they purchased that bre however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers w own the Panasonic brand, what type of sampling procedure is being used? O a. Quota sampling O b. Convenience sampling O c. Simple random sampling O d. Stratifled sampling
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